Four sales regions from October 2026
Porsche is reorganizing its global sales operations on October 1, 2026. Instead of the current five regions, there will be only four in the future. Germany will lose its status as a separately managed sales region and will be integrated into Europe organizationally.
Porsche Deutschland GmbH, the company’s German limited liability subsidiary, will remain in place. Its chairman, Robert Ader, will also assume overall responsibility for the Europe region. This means European sales operations will remain under the leadership of a manager who knows the company’s German home market well.
Germany is losing its special organizational status, but not necessarily its influence over Porsche’s European sales operations.
| Region | Leadership | Responsibility |
|---|---|---|
| Europe | Robert Ader | Management of all European markets, including Germany |
| Americas | Timo Resch | Consolidation of North America, Central America and South America |
| China | Alexander Pollich | Continuation of China as a separate sales region |
| Overseas | Mathias Busse | Focus on growth markets in the Middle East and Asia |
Porsche shifts responsibility to the markets
As part of the reorganization, Porsche is dissolving its existing central divisions for Europe and for overseas and growth markets. This is intended to move decision-making closer to the respective markets. Fewer organizational interfaces should also accelerate coordination between headquarters and the regional subsidiaries.
For customers in Germany, Austria and Switzerland, the transition will initially mean no direct changes to the dealer network, prices or model lineup. Indirectly, however, greater regional responsibility could become relevant, for example when launching new models, running sales campaigns or adapting digital services.
This is likely to be particularly important as Porsche restructures its model lineup. Market launches such as the confirmed electric Porsche 718 and the continued positioning of the Porsche Macan Electric must be tailored to regional differences in demand, infrastructure and regulatory requirements.
Several leadership positions to be filled by new executives
The new sales structure will also trigger a series of personnel changes. Some will take effect as early as October 2026, while others will follow on January 1, 2027.
| Person | New position | Start date |
|---|---|---|
| Robert Ader | Additional role as Regional Lead Europe | October 1, 2026 |
| Timo Resch | Head of the Americas region | October 1, 2026 |
| Mathias Busse | Additional role as head of the Overseas region | October 1, 2026 |
| Iryna Kauk | Managing Director of Porsche Switzerland | January 1, 2027 |
| Holger Gerrmann | Managing Director of Porsche Central and Eastern Europe | January 1, 2027 |
| Michael Kirsch | Managing Director of Porsche Cars Australia | January 1, 2027 |
| Daniel Schmollinger | Managing Director of Porsche France | January 1, 2027 |
In France, Schmollinger will succeed Jens Puttfarcken, who is retiring after more than 29 years at Porsche. Christiane Zorn will leave her current Porsche role on October 1, 2026, and move within the Volkswagen Group to head Volkswagen Group Africa.
What the restructuring means strategically
With the reorganization, Porsche is following a clear principle: the regions will receive greater autonomy, while duplicated central structures will be eliminated. Shorter decision-making processes could help the company respond more quickly to local demand, economic changes and new legal requirements.
Germany’s integration into Europe should therefore not be viewed as a downgrading of Porsche’s home market. Instead, Porsche is standardizing its international management structure. Since the head of the German business will also be responsible for the entire Europe region, the German market will retain a strong position within the new structure.
